Every manager’s dream is to have customers who miraculously come to him or her simply by hearing the name of the company or product. But the reality is that competition is fierce, customers are often loyal to certain brands and don’t necessarily like change or taking risks. Finding new customers is no easy task.
Define your target, Get to know your target and Expand your network
This is the ABC of sales. There’s no point in trying to win new customers if you don’t really know who you’re looking for… Draw up a profile of the typical customer likely to buy your product or service. Then detail their desires, expectations, habits and the places where they will find product information: a survey worthy of the most memorable games of Clue do!
This video can explain it more:
Once you’ve defined your target, try to reach it by communicating about the company and its offer. Press inserts, flyer distribution, e-mailing… It’s up to you to define the ideal means of communication to reach your target. Want to attract new customers? Then maybe it’s time to get out of your entrepreneurial flair and meet new people who could introduce you to future customers. Where do you go to make contacts? In business clubs, at local events or events linked to your sector of activity.
Encourage satisfied customers to testify, Position yourself as an expert and Build an effective website
Because they are your best ambassadors. These customers will be able to spread the word about your product, quickly reaching potential customers who have already been won over by this recommendation from a trusted third party. What could be better?
What will convince customers to come to you? Knowing that you’re the best. And how do you convey this idea? By positioning yourself as an expert in your field, by writing a specialized book, by posting advice-oriented articles on social networks or by taking part in the famous expert forums in magazines. A little extra work for maximum effect. These days, most consumers start by browsing the Internet before making a purchase decision. So concentrate your efforts on building an effective website. It needs to be clear, precise and well laid out. Pay attention to style too: an old-fashioned site won’t boost the impulse to buy!
Diversify your offer
If your product or service isn’t attracting enough customers, one solution is to offer another. It’s a simple, even simplistic idea, but one that can have an effect! Analyze the trends in your market and think carefully about what your target audience expects… All you have to do is ride the wave of success.