What are the basic functions of a brand?
Brands are considered to be a company’s main weapons to strengthen its market position. A brand can offer a company or product identity, value and recognition. In this article, we…
Communication and advertising at the service of brand image
The balance of our current society is based on commerce and the consumer society. Communication and advertising are used as a tool to sell the products we invent or the…
How important is a company’s brand image?
Establishing a brand image for your company does not seem necessary to you or you hesitate to do it because the process seems nebulous or too expensive? A solid brand…