In the context of globalization, companies rely on various marketing techniques, including innovation, to compete and adapt to new consumer demands. Innovation gives them an edge over their competitors. Moreover,…

Africa is a continent that has long been seen as lagging behind in terms of development and especially technology. However, in recent years, the continent has witnessed a surge of…

On a daily basis, the manager will be confronted with a whole series of problems: dissatisfied customers, team cohesion at half-mast, hierarchy to be satisfied, etc. Problem solving in management…

For several years, new corporate technologies have been constantly developing. They appeared in the 2000 and in recent times, the innovations carried by artificial intelligence and big data announce their…

Brands are considered to be a company’s main weapons to strengthen its market position. A brand can offer a company or product identity, value and recognition. In this article, we…

Innovation appears to be one of the most effective bulwarks for companies in the face of competition and rapidly changing markets. However, while technological innovation is clearly identified in its…

A motivated employee in his work is often better than several demotivated employees. Here are some motivating factors and tools that will allow you to engage your employees more! Motivation…

The life of a business leader is an adventure filled with meetings and enriching discoveries. But entrepreneurial life is not a long, quiet river, and no one is immune to…