While new technologies are often implemented to reduce your operating costs, increase your revenues and differentiate you from the competition, they also allow you to expand your service offering while…

Saving money can be a challenging task, but it is an essential one. Adopting good financial habits and making smart decisions can go a long way in helping you achieve…

The association of social sciences and technologies throughout a project is now a reality in the field of research and innovation. What may now seem like an obvious practice was…

New technologies have experienced an exceptional boom since the beginning of the 21st century. We’ve gone from floppy disks to the cloud. From flip phones to smartphones. From cathode ray…

To face the current challenges, many companies are trying to survive by using basic, and sometimes outdated, patterns. However, by innovating, by accepting the transformation and modernization of their processes,…

A company is a structure or organization that positions itself on constantly changing markets. Consequently, it must determine the axes of development of its activities according to the context. The…

The balance of our current society is based on commerce and the consumer society. Communication and advertising are used as a tool to sell the products we invent or the…

We talk about traditional marketing for everything related to print advertisements, whether in newspapers and magazines, or even urban display advertisements, and also television advertising for example. These supports, certainly…