What are the basic functions of a brand?
Brands are considered to be a company’s main weapons to strengthen its market position. A brand can offer a company or product identity, value and recognition. In this article, we…
The impact of managerial innovation on performance
Innovation appears to be one of the most effective bulwarks for companies in the face of competition and rapidly changing markets. However, while technological innovation is clearly identified in its…
What are the main motivating factors and tools at work?
A motivated employee in his work is often better than several demotivated employees. Here are some motivating factors and tools that will allow you to engage your employees more! Motivation…