The balance of our current society is based on commerce and the consumer society. Communication and advertising are used as a tool to sell the products we invent or the services we develop. We are in the era of consumption, of the image induced by competition. Communication and advertising are essential to the differentiation and survival of businesses and jobs.
Creativity at the service of brand image
Most companies do communication. Indeed, the financial success of the company depends on the communication and advertising actions put in place. To maintain strong and regular sales growth and retain their customers, companies develop various communication plans that play in favor of their image, and consequently, their sales. In a competitive economic world, taking care of your image is essential. Creativity and communication make it possible to associate values with the image of the company, its products or its services. A communication agency is an interlocutor who succeeds, through the creation of an image logo, visual identity, graphic charter, signage, etc., in conveying the values of a company, which will allow it to be identified by consumers brand identity.
This video explain it:
Communication and the image of well-known brands. For some brands or companies, communication works perfectly. Indeed, at a glance, anyone would be able to associate logo and brand: think of the comma of Nike; or a color to a mark; the red of SFR or the green of the organic logos. Who doesn’t whisper in front of a L’Oréal TV ad: Because you’re worth it? This is possible thanks to regular communication and advertising actions that fit into the habits of consumers, and a fortiori, into their unconscious consumption reflexes.
How to make the difference compared to the competitor ?
If you create an association of quality ideas, different from that of your competitors, which resembles you and arouses interest, which enters the unconscious of consumers by belonging to their references, you will then be identified by them and will be part of their regular consumption. To ensure the success of this imagery and establish its notoriety, the best way is to call on a specialist, a corporate image professional such as a communication agency.
The latter will be able to offer you a work of reflection according to your objectives: Create an image that reflects your values; Adapt your image internationally; Reach new customers; Modernize your image; Create new media commercial brochures, signs, window stickers, websites, packaging design, newsletters, etc.; Increase your sales; Explain how your products work or promote your services with a mini-film, etc.