We talk about traditional marketing for everything related to print advertisements, whether in newspapers and magazines, or even urban display advertisements, and also television advertising for example. These supports, certainly effective, are not at all adapted to the budget of a young SME and because of their short-term effectiveness, their effects can also prove to be very complicated to manage for a small company. How then to compose a coherent communication plan with its means and its teams, without going into a communication with the means at hand generally ineffective? The web is particularly suited to this problem and here we give you some simple tips to integrate into your communication plan.

Create your website

The first thing to do if it has not already been done is to create your website. This will not only allow you to have visibility on the internet and a showcase for your customers, but also to take advantage of all the opportunities offered by web marketing. If you do not have the skills in-house, it will obviously be necessary to provide a budget to develop this tool, but it is a necessary investment to be able to make your company known easily.

This video explain it:

In addition, do not hesitate to have a reflection upstream on all aspects of your site, whether at the graphic level, or the architecture and navigation or even its content. In order to optimize your investment, it is a question of taking into account all the variables and all the opportunities which would make it possible to increase your visibility. The current functionalities make it quite easy to set up an online store, for example if your activity lends itself to this type of business, so you can quickly recoup the investment costs incurred.

Refine your target to reduce your advertising costs

Once your site has been created and your marketing budget has been determined, one of the tips to put in place is to precisely define your target. The more precise you are in determining your potential customers, the more you will be able to conduct highly targeted advertising campaigns, which are therefore more effective and less costly. To do this, you can set up personas to precisely determine the profile of your prospects, from their main characteristics to their purchasing behavior. fine-tune your target to reduce your advertising costs. This step is all the more important as it will also be used to plan appropriate actions: communication on social networks, paid referencing, etc., but also as part of a customer loyalty strategy. The more you know your target, the more weapons you will have to fight with the competition, even with a limited budget.

By Andrew T.

Andrew has grown in a little town in the south of France. After his first degree in digital communication, he went to UK - London to study SEO. But his heart fell in love with Branding and Marketing Strategies when he has started to work for one of the biggest Communication agency of England.

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