What impact does technology have on our lives?
Over the past twenty years, our society has taken a real turn for the worse, becoming increasingly technological. The majority of the world’s population now has access to the Internet,…
How digital advertising is transforming marketing
Digital advertising is the use of digital technologies to deliver marketing messages to consumers. Digital advertising can be divided into two channels: online and mobile. Online advertising includes display ads,…
Methods for effective long-term cost optimization
Well thought-out cost optimization can stimulate growth, investment and innovation. Yet companies often struggle to impose rigorous, concrete measures that last beyond the first year. To implement an effective and…
Technologies in which companies should invest in 2024
New Year, new prospects? The first few weeks of the New Year provide the perfect opportunity to set the course for a successful 2024. The vacation season has just come…
Why should companies invest in technology?
Over the last few decades, technology has completely revolutionized the world. Whether on a personal level, through our daily use of smartphones, or on a professional level, to run a…
Strategic technology issues in marketing and development
Digital technology has already changed marketing and development as we know it. Virtual reality, artificial intelligence, augmented reality, IoT, blockchain, process mining, and machine learning… These technologies, combined with the…
How technology has transformed advertising
Technology and advertising are two fields that increasingly complement each other. Technology enables the creation of targeted, interactive advertising campaigns, while advertising funds the development of new technologies. Social networks,…
Cost-cutting: the different techniques available
Reducing costs is one of the major challenges facing any company. In today’s economic climate, this is all the more true. Implementing a cost-cutting strategy is one of the levers…