The Water Rat

the_water_rat_01 the_water_rat_02 the_water_rat_03 the_water_rat_04 the_water_rat_05 the_water_rat_06 the_water_rat_07 the_water_rat_08 the_water_rat_09 the_water_rat_10 the_water_rat_11 the_water_rat_12 the_water_rat_13 the_water_rat_14

Hofsetede designed the identity of  The Water Rat, one of the South Melbourne’s oldest hotels in an area rich with ‘watering holes’. Rather unfortunately, it is perhaps best known for the 1973 murder of union secretary Pat Shannon, gunned down in the hotel’s front bar. Immensely popular in the 1990s but less so of late, the hotel recently changed hands.

We were asked to provide a fresh identity for the Water Rat, part of the new owner’s strategy for rejuvenation. Incorporating a traditional shield motif, a set of customised icons and a sophisticated colour palette, the identity was developed to complement Eades and Bergman’s elegant interiors. The playful system was implemented out across numerous items including menus, uniforms, function folders and a website.

Be first to comment