The Collection

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The Collection is a restaurant, cultural event and retail space designed by Mind Design and Tom Dixon. They designed the identity, signage system and all printed material.

The idea for the identity relates to multiple prints, limited editions and artist signatures. The execution is relatively simple: Everything is based on an A5 format with punched holes. We used screen printing which allowed us to change colours on the printing bed and makes each print unique. Larger signs are made up by several A5 boards and the thickness is achieved by hanging several signs in front of each other. For the logo we asked the client to write the name in their own handwriting connecting two dots equivalent to the punched holes.

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