Latest Articles

Branding, Packaging

The Good Store

The Good Store

The Good Store is an experiment by Fred Carriedo (see also Transform) for Good. He created different branding that cover a large variety of topics but always with a perfect execution, but also few déjà vue.  OBJECTIVE ↓ Create an entirely new retail store and extensive product line. Consider what your company [...]

by × 16/05/2013 × 1 comment

Other

Word

Word

Another nice work by Passport, the design bureau founded by Jonathan Finch & Rosalind Stoughton, based in Leeds. Complete brand identity for Word – a copywriting company. Identity is based around the concept of « copy with character » creating a flexible and daring brand. A primary logo was created using custom blackletter [...]

by × 15/05/2013 × 0 comments

Design, Ideas

IDEAS#87 – Logos

IDEAS#87 – Logos

by × 14/05/2013 × 0 comments

Internet Of Things, Technology

Vincent & Emily

Vincent & Emily

After the awesome lamp Pinokio, let me introduce you Vincent & Emily, two robots powered by Raspberry Pi, Arduino, Accelerometer, Stepper, Servo, Camera, Microphone, IR-LED. Software includes Linux Arch, Python and OpenCV. A bunch of different technology put together by Nikolas Schmid-Pfähler and Carolin Liebl from nachtproduktion. Vincent and Emily are two self-willed robots that show the viewer [...]

by × 13/05/2013 × 0 comments

Design, Ideas

IDEAS#86 – Design

IDEAS#86 – Design

 

by × 07/05/2013 × 0 comments

Advertising, Strategy

The Idea Is The Easy Part

The Idea Is The Easy Part

Last summer, I was intern at Poke New York, a wonderful advertising agency where I’ve been lucky to work with smart/cool people. It was a really unique experience with people that really care about integrate design and technology with a real interest on human’s behavior. I realize almost every day [...]

by × 04/05/2013 × 0 comments

Branding, Identity

minimalist

minimalist

I’m glad to present you a new work by Wonchan Lee. A new branding for the launch of his own studio that calls minimalist. He chose a sober but also shiny design that looks to fit to his philosophy. We believe good designs can be achieved not when there is nothing [...]

by × 03/05/2013 × 0 comments

Design, Ideas

IDEAS#85 – Typography

IDEAS#85 – Typography

by × 30/04/2013 × 0 comments

Branding, Identity

Sartoria Musicale

Sartoria Musicale

Here is a work by the studio Mjölk based in Berlin and Rome. They developed a nice pattern for a visual identity for Sartoria Musicale, a new media agency that deals with management, marketing, publishing, booking and press office in the music world. A graphical system that makes you want to play [...]

by × 29/04/2013 × 0 comments

Advertising, Strategy

The Lover

The Lover

I don’t share a lot of ads on New Grids, but this realisation by BEING Paris is pretty astonishing, the outcome is simply great. This video make me feel proud to have been part of this company. Here is few comments by Nicolas Bordas, the CEO of BEING Worldwide : [...]

by × 27/04/2013 × 0 comments

Branding, Typography

Lego Letterpress

Lego Letterpress

Thanks to @benoitbochu & PSFK for this discovery. A nice DIY solution, for print for a cheap price and have an amazing effect. An excellent idea by Levi, a freelance designer. During experimenting with different forms of printing, initially letterpress and wood block, I began to experiment by introducing new elements into my [...]

by × 26/04/2013 × 1 comment

Technology, Web

Tokyo City Symphony

Tokyo City Symphony

Roppongi Hills is a specific building area in Tokyo that celebrated his 10 Anniversary. The architect’s stated vision was to build an integrated development where high-rise inner-urban communities allow people to live, work, play, and shop in proximity to eliminate commuting time. To celebrate this anniversary they made a website [...]

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by × 25/04/2013 × 0 comments