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The Jameson Bros

The Jameson Bros released a double album with a totally opposite musical atmosphere. L’atelier à propos, a Parisian studio expressed that singularity by using the famous Rorshach ink test. In this way, they achieved the perfect balance between the aesthetics of…

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The task of Art

“The task of art is to transform what is continuously happening to us, to transform all these things into symbols, into music, into something which can last in man’s memory” Jose Luis Borges These…

When I woke up in the morning, the feeling was still there 4 1997 by Angus Fairhurst 1966-2008

Robot art critic

“A man in a red shirt is leaning against him on a wall outside. or imagine a man in a blue shirt is leaning against a wall. I once observed a woman in a…

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The process of observation

“Before cameras, educated, well-to-do travellers had learned to sketch so that they could draw what they saw on their trips, in the same way, that before phonograph recordings, bourgeois families listened to music by…

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The Cumquat

The Australian Studio Hi Ho designed the branding and magazine “The Cumquat”. A space created by Jordan Heng and Patrick Honan to talk about creative projects related to sexuality, smut & love. A subject that led to a skin…

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Rítmia

Atipus chose kinetic waves to represent the work of Celia Castillo. She is a social music therapist and educator. The lines represent the rhythmic exercises that she uses to treat her patient. The patterns…

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Blueprint

United Visual Artists created a thoughtful installation in Philadelphia, named Blueprint. The LEDs display a coloured pattern that changes over time, representing the DNA evolution. Colours as cells are transferring their “genes” to their adjoining…

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Art as a variable memory

“Art on one level already may be a state of mind. Of course it is first of all a physical object with which we interact in the moment. But after we have seen a…

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AUS Records

The British studio Build produced another excellent work. They designed the LP and album of Huxley on AUS Records. The cover was inspired by ascii art, a series of typographic symbols and punctuation. A precise…

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Third Year

Here we are, the third year of New Grids. For the occasion, I’ve changed the layout and categories. Since the beginning, the blog was focused on branding. But from now on, it will be also…

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The Modern Soap

The design studio Confederation design a smart packaging for Modern Soap co. The top of the product is visible and the rest of the colour palette is based on the product itself The Modern…

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Point Éphémère

Mira Benjamin with Maxime Mouysset worked on the identity of the “Point Éphémère“, a major cultural center in Paris. A concept realized while they were working at Klar, a design studio located in Paris and Lyon. 

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Basik

Saana Hellsten designed a range of gender free packaging. Here is the full explanation below : Our current society is very diverse and full of individuals who do not fit into the norms and stereotypes…