12 Air

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Here is a branding concept for an airline company that launch 12 new destinations every year. 12 Air is the airline that will help the traveler to discover uncommon destinations. The twist is that they only fly there once.

The company provides the traveler with the necessary tools such as map, disposable camera, etc. to find their own experience of the place. The target audience is culturally adventurous people who want to discover the country for what they are. Our purpose is to bring out your inner curiosity and openness.

A work by Oskar Pernefeldt and Kimberly Ihre, in collaboration with Sara Rutberg and Jens Löfgre

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