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Empatia design the branding of Luthia, a Buenos Aires based firm that sells handmade, detailed and artisanal backpacks and totes.

Through a simple yet elegant design we tried to communicate the brand atributes of simplicity, happiness and quality. We achieved this through a minimal and tactile aesthetic; white & grey palette, porous & pure white paper and embossing. It is a minimalistic and aesthetically pleasing brand

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