The Modern Flower company’

the_modern_flower_company_01 the_modern_flower_company_02 the_modern_flower_company_03 the_modern_flower_company_04

The design studio based in Melbourne A Friend Of Mine developed this fresh identity for a  small chain of high end London based florists, called The Modern Flower company.

The identity employs a modernist aesthetic with a strong grid and clean typographic approach but adds an organic element with the typographic marque acting as a vine growing up the trellis-like grid. The trellis grid then informed the layout of the collateral with each piece of communication working to the italicised 45˚ grid. The balancing of the color palette was an important consideration in the identity to reach a harmony between femininity and masculinity. The weaving of the typographic vine word mark was also subtly carried through collateral in the construction of the bags, ribbons and tapes.

Be first to comment