Choco is an identity for a communication agency designed by elvire delanote. The branding won a red dot award in 2012.
The idea for the dynamic logo was inspired by the relation matrix of the agency. Each dot and each letter is located on one of the positions of the matrix, which represents the values of daily life relationships. These values are not fixed, but they are – as life is – always moving. And accordingly, the logo is evolving in a unique and creative way. The aesthetic of the rounded sans-serif typeface softens the impact of the rigid grid structure and engages the reader in conversation with the brand. Creative programming and logoset generation by Nuno Diniz