Boosted, established by The Arts Foundation, is the first major initiative to fund the arts in decades. Using the crowdfunding model, it is the only fully philanthropic funding for creative endeavours. Simple and elegant, Boosted is a shared tool to work across multiple channels. The use of a motif provides limitless possibilities as a device or visual sign post, without overshadowing the unique creativity each project. It suggests expansion or growth with an underlying playful personality. The throw-away nature of the balloon challenges the audience with it’s presence, it piques interest and allows Boosted a personality.