“Perception” Digital Screen

Making of

Here is here a new fantastic work by the New Yorker agency Breakfast. Lead by his founder Andrew Zolty, the agency built for his client TNT channel, a wall of over 40,000 physical dots spinning from black to white like the airport sign but 15 times faster. The screen reflects an image of anyone walking in front of the screen, people also can hear each movements of the mechanism. An idea that blend digital and physical with perfection. A project certainly build with some arduino board.


  • Reply June 6, 2013


    […] is the last project from Breakfast (see also Perception), as usual it’s a wonderful idea with a great execution. They built a new kind of signage […]

  • Reply June 20, 2014

    Pixel Track

    […] Berg Cloud, certainly the most innovative company in Europe designed a lovely idea for an interactive and low-consumption display. It was created for the project Futur Cities (sub-project Connected Streets) in collaboration with Catapult. A lovely and smart project that reminds me what Breakfast did few years ago with “Perception”. […]

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