Thinking

Third Year

Here we are, the third year of New Grids. For the occasion, I’ve changed the layout and categories. Since the beginning, the blog was focused on branding. But from now on, it will be also…

Heineken : The Legendary Posters

Heineken has partnered with forty people from the worlds of sports, entertainment and art to create a series of unique poster in support of Reporters without borders.Posters are gathered on Tumblr : The Legendary…

Thailand

If you’re a regular reader of Monocle magazine, you have certainly seen these print ads for the Government of Thailand. Designed by Winkcreative, the campaign give a modern image of Thailand, but still keeps…

Plymouth College of Art

YCN Studio produced the latest campaign for Plymouth College of Art, which showcase the highly physical approach to creative education of the school. When every schools is trying to promote their latest digital programs, you need…

Levi’s

Levi’s just launched his new campaign #MakeOurMark in partnership with the agency AKQA. The latest campaign Go Forth by Wieden+Kennedy quoting Charles Bukowski has already astonished me. The motto of this new campaign is to…

Second Year

Here it is, the second anniversary of this blog. I wrote more than 600 articles, we are almost 4700 on Facebook, and we will achieve 450,000 views at the end of the year. I…

Rothko

I discovered Rothko’s paintings few years ago, since I became a bit obsessed with his art and his person. So, if you only know the paintings, you should watch this BBC documentary.

Cannes 2013 Selection

Leica – M-Monochrom – Soul F/Nazca Saatchi & Saatchi – Sao Paulo Nike – Find Your Greatness – Jogger Wieden Kennedy Portland & AKQA London Southern Comfort – Whatever’s Comfortable – Beach Wieden Kennedy New-York…

The Idea Is The Easy Part

Last summer, I was intern at Poke New York, a wonderful advertising agency where I’ve been lucky to work with smart/cool people. It was a really unique experience with people that really care about…

The Lover

I don’t share a lot of ads on New Grids, but this realisation by BEING Paris is pretty astonishing, the outcome is simply great. This video make me feel proud to have been part…

Paris Factory

La chaire entrepreneuriat de l’ESCP organise depuis 2009 un programme d’accompagnement de projets des “Industries Créatives”. Une initiative toute à fait louable de la part de la Business School, pour connecter la créativité des projets à…

YCN Award

If you believe that you have the skills, the guts and passion for being a good creative, let’s me introduce you YCN. They’re a bunch of people that working on helping creative people via  student/professional contest, some…

Happy Holidays

  It’s been a long year, so I think I’ll get some rest for the next ten days, to reload the battery. Happy Holidays & Happy New Year dear readers ! Picture by Navid…

The Independent – Litany

The Independent litany. Agency: Lowe Worldwide Client: The Independent Country: UNITED KINGDOM Year: 1999 Media: Film Lions Award: Grand Prix

Do What You’ve Never Done Before

; After Abe Burmeister and Simon Sinek, here is another talk from the 99U conference, this time with Paula Scher, designer partner at Pentagram. She comes back on four main projects to explain his…