Advertising

Advertising, Strategy

Heineken : The Legendary Posters

Heineken : The Legendary Posters

Heineken has partnered with forty people from the worlds of sports, entertainment and art to create a series of unique poster in support of Reporters without borders.Posters are gathered on Tumblr : The Legendary Posters, you can bid for each posters online to support the NGOs. Far more than just […]

by × 04/04/2014 × 0 comments

Advertising, Strategy

Thailand

Thailand

If you’re a regular reader of Monocle magazine, you have certainly seen these print ads for the Government of Thailand. Designed by Winkcreative, the campaign give a modern image of Thailand, but still keeps its roots. As Thailand prepared to host the World Economic Forum, Winkreative was selected by the […]

by × 31/03/2014 × 0 comments

Advertising, Strategy

Levi’s

Levi’s

Levi’s just launched his new campaign #MakeOurMark in partnership with the agency AKQA. The latest campaign Go Forth by Wieden+Kennedy quoting Charles Bukowski has already astonished me. The motto of this new campaign is to bring back to life, vintage instruments of creation to connect them to the digital world. People […]

by × 23/09/2013 × 0 comments

Advertising, Strategy

Cannes 2013 Selection

Cannes 2013 Selection

Leica – M-Monochrom – Soul F/Nazca Saatchi & Saatchi – Sao Paulo Nike – Find Your Greatness – Jogger Wieden Kennedy Portland & AKQA London Southern Comfort – Whatever’s Comfortable – Beach Wieden Kennedy New-York Come4.org – The Lover Being Parirs Axe – Susan Glenn BBH New York Intel and Toshiba’s […]

by × 24/06/2013 × 2 comments

Advertising, Strategy

The Idea Is The Easy Part

The Idea Is The Easy Part

Last summer, I was intern at Poke New York, a wonderful advertising agency where I’ve been lucky to work with smart/cool people. It was a really unique experience with people that really care about integrate design and technology with a real interest on human’s behavior. I realize almost every day […]

by × 04/05/2013 × 0 comments

Advertising, Strategy

The Lover

The Lover

I don’t share a lot of ads on New Grids, but this realisation by BEING Paris is pretty astonishing, the outcome is simply great. This video make me feel proud to have been part of this company. Here is few comments by Nicolas Bordas, the CEO of BEING Worldwide : […]

by × 27/04/2013 × 0 comments

Advertising, Strategy

Tour de Francis

Tour de Francis

  Could an amateur handle the toughest stages of the Tour de France ? Here is the question posed by Halfords, a british retailer and his agency DLKW Lowe. The result his a beautiful video about Dan Francis, a young amateur who tried to follow his heroes. Est-ce que un amateur pourrait réussir […]

by × 22/07/2012 × 0 comments

Advertising, Strategy

Cannes Lions 2012 Predictions

Cannes Lions 2012 Predictions

  Today, starting the 59th Cannes Lions International Festival of Creativity, so here few forecasts. I probably forgot one or two ads, but my favorites are here. – – – Aujourd’hui commence le 59ème Cannes Lions International Festival of Creativity, donc voici quelques pronostics. J’ai sûrement oublié une ou deux […]

by × 17/06/2012 × 2 comments

Advertising, Strategy

FanCulture

FanCulture

Video here FanCulture is a documentary film made by Amplify, a british agency specialized in brand strategy, experiences and amplification. It’s an original way for an agency to expose their point of view (for a client for example), about how it gonna be very important to create very strong relationship […]

by × 06/05/2012 × 2 comments

Advertising, Strategy

Rethink Langara Scholarship

Rethink Langara Scholarship

Chaque année, l’agence Rethink et l’école Langara s’associent pour un concours étudiant, dont la récompense est une bourse (18000$) pour deux années d’étude à Langara, ainsi qu’un stage à l’agence.  pour deux années d’études à Langara, ainsi qu’un stage à l’agence. Pour cela, il suffit d’exprimer sa créativité sur un […]

by × 05/03/2012 × 1 comment

Advertising, Strategy

BDDP & BMW : Airbag

BDDP & BMW : Airbag

Année : 1997 Agence : BDDP (TBWA\Paris depuis 2001) – E.Holden/R.Noel Réalisation : Bauwens Gil Voici un spot que j’ai découvert grâce à l’un des derniers et rares exemplaire de « Disruption » de  Jean-Marie Dru, qui m’a beaucoup marqué dans ma vision de la publicité. Ce spot a peut-être mal vieilli […]

by × 26/10/2011 × 0 comments

Advertising, Strategy

Nike « Be Free »

Nike « Be Free »

Je voulais vous présenter cette campagne Nike qui a déjà quelques mois, mais que je trouve particulièrement réussie. « Be Free » a été la rencontre de la marque avec le talentueux photographe français Denis Darzacq, dont on peut voir le shooting ici. La légèreté est un concept souvent traité par les […]

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by × 20/10/2011 × 1 comment