Strategy

Advertising, Strategy

Heineken : The Legendary Posters

Heineken : The Legendary Posters

Heineken has partnered with forty people from the worlds of sports, entertainment and art to create a series of unique poster in support of Reporters without borders.Posters are gathered on Tumblr : The Legendary Posters, you can bid for each posters online to support the NGOs. Far more than just […]

by × 04/04/2014 × 0 comments

Advertising, Strategy

Thailand

Thailand

If you’re a regular reader of Monocle magazine, you have certainly seen these print ads for the Government of Thailand. Designed by Winkcreative, the campaign give a modern image of Thailand, but still keeps its roots. As Thailand prepared to host the World Economic Forum, Winkreative was selected by the […]

by × 31/03/2014 × 0 comments

Strategy, Thought

Plymouth College of Art

Plymouth College of Art

YCN Studio produced the latest campaign for Plymouth College of Art, which showcase the highly physical approach to creative education of the school. When every schools is trying to promote their latest digital programs, you need to have balls to go back to handcraft, and consider the internet as a creative tool […]

by × 05/02/2014 × 0 comments

Advertising, Strategy

Levi’s

Levi’s

Levi’s just launched his new campaign #MakeOurMark in partnership with the agency AKQA. The latest campaign Go Forth by Wieden+Kennedy quoting Charles Bukowski has already astonished me. The motto of this new campaign is to bring back to life, vintage instruments of creation to connect them to the digital world. People […]

by × 23/09/2013 × 0 comments

Strategy, Thought

Rothko

Rothko

I discovered Rothko’s paintings few years ago, since I became a bit obsessed with his art and his person. So, if you only know the paintings, you should watch this BBC documentary.

by × 09/08/2013 × 1 comment

Advertising, Strategy

Cannes 2013 Selection

Cannes 2013 Selection

Leica – M-Monochrom – Soul F/Nazca Saatchi & Saatchi – Sao Paulo Nike - Find Your Greatness – Jogger Wieden Kennedy Portland & AKQA London Southern Comfort – Whatever’s Comfortable – Beach Wieden Kennedy New-York Come4.org – The Lover Being Parirs Axe – Susan Glenn BBH New York Intel and Toshiba’s […]

by × 24/06/2013 × 2 comments

Advertising, Strategy

The Idea Is The Easy Part

The Idea Is The Easy Part

Last summer, I was intern at Poke New York, a wonderful advertising agency where I’ve been lucky to work with smart/cool people. It was a really unique experience with people that really care about integrate design and technology with a real interest on human’s behavior. I realize almost every day […]

by × 04/05/2013 × 0 comments

Advertising, Strategy

The Lover

The Lover

I don’t share a lot of ads on New Grids, but this realisation by BEING Paris is pretty astonishing, the outcome is simply great. This video make me feel proud to have been part of this company. Here is few comments by Nicolas Bordas, the CEO of BEING Worldwide : […]

by × 27/04/2013 × 0 comments

Review, Strategy

Paris Factory

Paris Factory

La chaire entrepreneuriat de l’ESCP organise depuis 2009 un programme d’accompagnement de projets des « Industries Créatives ». Une initiative toute à fait louable de la part de la Business School, pour connecter la créativité des projets à la réalité économique, coeur de métier de l’école et de son partenaire Ernst & Young. Brochure […]

by × 21/02/2013 × 1 comment

Review, Strategy

YCN Award

YCN Award

If you believe that you have the skills, the guts and passion for being a good creative, let’s me introduce you YCN. They’re a bunch of people that working on helping creative people via  student/professional contest, some events, creative showcase, creative insights. In brief, they’re trying to build a creative community and promoted […]

by × 21/02/2013 × 0 comments

Strategy

The Independent – Litany

The Independent – Litany

The Independent litany. Agency: Lowe Worldwide Client: The Independent Country: UNITED KINGDOM Year: 1999 Media: Film Lions Award: Grand Prix

by × 11/11/2012 × 0 comments

Focus, People, Strategy, Thought

When We Build – Wilson Miner

When We Build – Wilson Miner

This talk by Wilson Miner, is one of the most inspiring talk I ever seen, it changed my vision of lot of things about my work, my life purpose and how I can reach it. I hope it’s gonna be the same for you. We shape out tools And thereafter […]

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by × 05/08/2012 × 4 comments