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Verso Skincare was founded by skincare expert Lars Fredriksson of Selego in Stockholm, Sweden. The identity and website have been designed by The Studio, a design agency also based in Stockholm.

When Lars approached The Studio, the brief was simple – yet the problem complex. The highly competitive skincare and beauty market is dominated by a handful of global giants with enormous resources for marketing and product development. Lars had none of that. So the challenge was to develop a concept, a name and a design, so strong that it would establish a presence on the market without massive advertising efforts.

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