En Ville is a new studio in London founded by Charlotte Coulais. You can found her new projects or older ones, she made while working at Wolff Olins or Winkreative, including this identity for the Swiss Wine Promotion designed as freelancer. A simple and strong identity without cliché, which is rare when it comes to swiss branding.
Renowned for its precision engineering and meticulous design, few would suspect that Switzerland is also a passionate producer of exquisite, unusual and personality-filled wines. Swiss Wine is tasked with representing and promoting the country’s numerous winemakers, cantons and regions both at home and abroad, and needed an identity that communicated the diversity of terroirs and techniques expressed in its wine. Drawing inspiration from both the country’s idiosyncratic topography, as well as from its cacophony of languages and cultures, the hand-drawn marque evokes an essential Swissness without cliché.