Bearleader Chronicle

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Bearleader Chronicle is a monthly online travel magazine published by Daniela Stallinger. The Studio (based in Stockholm) worked on the logo, typography, print and website.

We developed a modern, easy-to-read design using typography based on an old world newspaper expression to tie in with Bearleader’s 18th century-explorer brand story. Block colour and bold type worked with the photography to build a recognizable identity. Great flexibility was built into the design so Bearleader could continually update and expand their content within the brand guidelines. A logotype, symbol and stationery program were designed to support the online magazine.


via visualjournal

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