Resident GP, run by Gabi Sidhu and Pawel Gaca, is an online homewares store selling beautiful wares from both local sources and around the world. Resident GP required a rebrand and new website design to gain a wider audience in a competitive marketplace and give a unique online retail experience. We created a thin circular monogram to encapsulate their initials GP (Gabi & Pawel) which contrasts with the bold yet friendly typography with softened rounded edges. The custom responsive website design is created to give users a beautiful shopping experience and features adaptable banners, a unique menu design and integrated blog. The grid is a recurring theme within the brand identity, providing a simple packaging solution when teamed with circular stickers. The monogram comes into its own when etched and gold filled within Resident GP’s own marble vessel range.