Papa Palheta Brand Experience Kit

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Foreign Policy Design Group design the experience kit of Papa Palheta, a coffee brand in Singapore

Taking their brand further to provide better user experience even online, the Papa Palheta Experience Kit is designed to reflect their philosophy of having strong coffee roots down to sustainability. With meticulous consideration of the sensory elements within the kit, a card printed on recycled pulp paper made with blended coffee chaff (an underused by product of roasting coffee) prompts the user to repurpose it whether as a bookmark or thank-you card. Add-on inserts like a coffee connoisseur’s tasting notes record sheet; informative brewing guide that suggests the golden water-to-coffee ratio and a cake recipe card to create the perfect pairing with coffee, encourage the coffee drinker to explore the growing coffee culture. In contrast with the earth-tones of the paper stock, the color scheme of florescent orange and cobalt blue provides the pop of color, enlivening the common brown packaging of coffee.

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