Only, a consultancy studio from Leeds, just published their branding.
Throughout the series we’ve worked hard to reflect our brand identity and commitment to simplicity. Our logotype uses a bespoke version of Buenos Aires by Swiss foundry Luzi Type called Only Buenos. The font sees the lowercase ‘L’ adjusted to have no tail, creating a simple logotype with subtle character and unmistakable personality. The wider identity uses LL Circular in a single weight.
Essential over-sized details are printed across both sides of the business cards on three shades of GF Smith Colorplan stock. An embossed logotype features on all printed collateral, adding tactile interest and subtley reinforcing the sentiment behind our name. In support of the stationery we created ‘Horse’ – comprised of manually-placed squares of just four different sizes, the striking image is a consistent reminder of our determination, commitment and passion.