Lacoste SS 15

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Acme Studio produced the latest press release for Lacoste, collection Spring/Summer 2015. They took inspiration from Lacoste’s nautical heritage and “90’s” urban period

Communication tools play with this ubiquity, lightweight posters & heavy material silk printing.
The envelope unfolds, revealing the collection’s inspirations. Inside, thick invitation cards recall tarmac.
Similarly, the press release, presented in a silk-printed case, is created as a filling plate. The way it is folded and cut allows for book-like reading when folded, and reveals a large format poster on the other side when spread. The look-book, stamped with letterpress, also has an over-cover binding a poster.

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