Poolside

poolside_01 poolside_02 poolside_03 poolside_04 poolside_05 poolside_06 poolside_07 poolside_08 poolside_09 poolside_10 poolside_11 poolside_12Dia New York designed a pulpy designed for the party organized by Chia Co at the McCarren Hotel & Pool in Brooklyn

We were inspired the Chia Co’s Australian roots and their stylish audience. We chose a retro typeface, treated photography and a vibrant color palette. We also wanted to mimic the way pool water looks from above, so we laid out the type in a whimsical way

 

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