Hay Market

hay_market_01hay_market_02hay_market_03hay_market_04hay_market_05hay_market_06hay_market_07hay_market_08hay_market_09hay_market_10hay_market_11hay_market_12hay_market_13hay_market_14hay_market_15hay_market_16hay_market_17hay_market_18hay_market_19hay_market_20hay_market_21hay_market_22hay_market_23hay_market_24hay_market_25hay_market_26hay_market_27hay_market_28hay_market_29hay_market_30

Foreign Policy designed the identity of Hay Market, a restaurant set in the sprawling grounds of the Hong Kong Jockey Club.

With Hong Kong Jockey Club’s pedigree as a British Colonial entity, the basis of the brand personality and language is British Eccentricity. Inspired by vibrant jockey silks which are drenched in centuries of tradition and superstition, the restaurant’s visual language is an eclectic mix of bold geometric shapes juxtaposed against vintage British typography and Victorian illustrations from old advertisements.

The brand’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations.

Be first to comment