The design studio Commission based in London designed the branding of L’ArcoBaleno, the Italian word for ‘The Rainbow’ and the name of an online emporium for collectible design co-founded and led by Creative Director, Ambra Medda.
The site offers many unique, one-off pieces, not found anywhere else, as well as classic, attainable design from around the world. Accompanying this is a magazine-style editorial features section and design guide which aims to position L’AB as the ultimate online resource for collectible design.
Commission were asked to readdress the company’s branding to better reflect both aspects of the brand and bind them closer together. The simple arc of a rainbow was our starting point and inspiration for the brand. Unifying the worlds of design culture and commerce, it becomes a ‘bridge’ for the house of L’ArcoBaleno – an overarching marque of curatorship and ownership.
This simple visual metaphor is translated into graphic and physical mechanisms across the branded collateral from correspondence cards to fine art shipping stencils.