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The design agency Characters design the identity of Wally, an connected device for your home.

The selected identity is a custom logotype which extends the two ‘L’s in Wally, a subtle yet playful representation of the way the sensors use the copper wiring in walls to communicate with the Sensor Hub.

The color palette and photography art direction is warm and friendly, reinforcing the approachable and humanistic attributes of the brand. In addition, Character developed a comprehensive suite of icons for the website and mobile experience.

Once all of the brand visual elements were defined, Character extended the design language across all consumer touch points, from retail packaging (structure and design), website (UX and visual design), to mobile app (UX and visual design) and  to Wally’s event booth (structure and design).



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