Blok designed a nice branding for the “Coalition for Engaged Education” (L.A.), that helps society’s most vulnerable youth realize their potential through education that ignites and inspires them. Lead by Dr Paul Cummins, a celebrated educator, the organization was ready to expand its mission to a national level; a new identity was needed to signal its intent. The logo is both wordmark and icon. It joyfully reflects CEE’s process of transforming and uplifting while emphasizing the tremendous system of support that they give their students throughout their journeys. We turned CEE into a verb, giving voice to its beliefs and to the students’ own hopes and dreams.