United States Postal Service

united-states_postal_service_0 united-states_postal_service_02 united-states_postal_service_03 united-states_postal_service_04 united-states_postal_service_05 united-states_postal_service_06 united-states_postal_service_07 united-states_postal_service_08 united-states_postal_service_09 united-states_postal_service_10 united-states_postal_service_11 united-states_postal_service_12 united-states_postal_service_13 united-states_postal_service_14 united-states_postal_service_15 united-states_postal_service_16 united-states_postal_service_17 united-states_postal_service_18 united-states_postal_service_19 united-states_postal_service_20 united-states_postal_service_21 united-states_postal_service_22 united-states_postal_service_23 united-states_postal_service_24 united-states_postal_service_25 united-states_postal_service_26 united-states_postal_service_27 united-states_postal_service_29 united-states_postal_service_30 united-states_postal_service_31 united-states_postal_service_32 united-states_postal_service_33 united-states_postal_service_34 united-states_postal_service_35 united-states_postal_service_36 united-states_postal_service_37 united-states_postal_service_38 united-states_postal_service_39

The design studio GrandArmy had the great task to redesign the The United States Postal Service brand, one of the biggest America’s infrastructure. An institution filled with stories, from the Pony Express to the first letters sent by air-mail.

Plagued by budget woes in the modern era – the USPS sought to modernize its image, and more importantly, streamline the retail experience with clear signage, way-finding and packaging.
To this end, GrandArmy developed a total re-design of the USPS in-store experience. A robust three-bar layout system was applied to all materials, from menu-boards to hang tags to welcome signs to kiosks and so on. This system holds together a huge variety of collateral. Ancillary materials include emotive creed posters, window clings, a mobile app, and shipping box design.
All photographed menu boards and collateral are actual production components, deployed in-store nationwide.
Shipping boxes since modified by an external team.

via MrJonathan

Be first to comment