Harvard Redesign Concept

harvard_redesign_concept_01 harvard_redesign_concept_02 harvard_redesign_concept_03 harvard_redesign_concept_04 harvard_redesign_concept_05 harvard_redesign_concept_06 harvard_redesign_concept_07 harvard_redesign_concept_08 harvard_redesign_concept_09 harvard_redesign_concept_10 harvard_redesign_concept_11 harvard_redesign_concept_12 harvard_redesign_concept_13 harvard_redesign_concept_14 harvard_redesign_concept_15Dennis de Vries, a graphic designer from the Netherlands try a redesign of the famous Harvard school.

Harvard is a prestigious school without consistency throughout their visual identity. An institute with 12 separate schools. Every school does their “own” thing, using various elements in different kinds of ways – a part from each other. The new identity is based on the traditional logo’s and authentic feeling. Veritas. Veritas means truth – it’s deeply rooted in the Harvard soul. It’s engraved on the gates, their statues and even their waffles. It’s something that has to be maintained. With the new and fresh identity every school maintains their own crest in an abstract way – but will continue using the Harvard style of communicating.

 

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