Salad, a design studio from London designed the identity of a range of british made bag
Classic Bag Co., the luxury retail packaging company, tasked us with creating a brand and series of bag concepts for their innovative new paper retail carrier bag. The British made bag, is manufactured exclusively by Classic Bag Co. and offers versatile size options, reduced paper usage and a construction method which allows for a lighter paper weight. Allowing for less waste and noteworthy cost savings.
In keeping with this year’s patriotic revival, the brand name ‘BritBag’ was conceived. We then set about creating the identity and a series of bag designs which would showcase the product and position it in the mid to upper high street fashion brand arena.
The project has been incredibly well received, with numerous features online and in the media within the first 6 weeks of launch. The patterns use iconic British icons, and were designed to showcase the bags, have proved so popular that Classic Bag Co. are looking to launch a retail range using them.