samme_1 samme_2 samme_3 samme_4 samme_5 samme_6 samme_7 samme_8 samme_9 samme_10 samme_11Samme Williams is a fashion designer who consulted MayNinth to design her identity. The graphic designer Alex Farrall (ex MayNinth, now freelancer) create a simple and clear identity with a touch of complexity with the ambigram. A good representation of the work of Samme Williams.

The marque is based around the idea of a piece of thread that doubles as an ‘S’ and works in ambigram form — which is the basis for the flipped theme throughout the identity.


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