Mash Creative designed the branding of Kickstart, a cross-platform media production company founded in 1999 with offices in Los Angeles, New York, Vancouver and Hong Kong. It is a proven creative production studio that matches pre-eminent artists with cost-effective production.
I was tasked with creating their brand identity, print collateral and a fully response website. The brand marque is made up of 3 overlapping triangles to make up the letter ‘K’, the central triangle represents a play button. To bolster the identity, a bold ‘screen blue’ was used throughout all brand communications.