Yesterday the French Art Director Club Awards took place. Sadly, even if the global quality is below the british ADC, I wanted to showcase one of the project that I really liked. It’s an identity for a brand that sells truffle “la melano”, and realized by the young studio “La mouche et la cloche” (The Fly and the Bell).
The truffle is represented with stain. As each truffle is single, “la Melano” uses an infinite library of stain applied with the Indian ink and a brush.