Qian Hu Fish Farm

qian_hu_fish_farm_01 qian_hu_fish_farm_02 qian_hu_fish_farm_03 qian_hu_fish_farm_04 qian_hu_fish_farm_05 qian_hu_fish_farm_06 qian_hu_fish_farm_07 qian_hu_fish_farm_08 qian_hu_fish_farm_09 qian_hu_fish_farm_10 qian_hu_fish_farm_11 qian_hu_fish_farm_12 qian_hu_fish_farm_13 qian_hu_fish_farm_14 qian_hu_fish_farm_15 qian_hu_fish_farm_16 qian_hu_fish_farm_17 qian_hu_fish_farm_18 qian_hu_fish_farm_19 qian_hu_fish_farm_20 qian_hu_fish_farm_21 qian_hu_fish_farm_22 qian_hu_fish_farm_23 qian_hu_fish_farm_24 qian_hu_fish_farm_25 qian_hu_fish_farm_26 qian_hu_fish_farm_27 qian_hu_fish_farm_28 qian_hu_fish_farm_29 qian_hu_fish_farm_30 qian_hu_fish_farm_31 qian_hu_fish_farm_32 qian_hu_fish_farm_33 qian_hu_fish_farm_34 qian_hu_fish_farm_35 qian_hu_fish_farm_36 qian_hu_fish_farm_37 qian_hu_fish_farm_38 qian_hu_fish_farm_39

Darius Ou Dahao designed a branding for Qian Hu Fish Farm, a global integrated ornamental fish service provider and manufacturer of aquarium and pet accessories. They were pioneers of the industry in Singapore.

This project’s direction uses 1980s  ‘ cheesy ‘  nostalgic aquarium imagery and vibe to explore on Qian Hu’s rich history. These imageries have been given a modern reintepretation and twist , whilst keeping its nostalgia. Cyan, a conventional color for water, was used as the main corporate color to represent Qian Hu’s firm beliefs in tradition and straight-forwardness.

The logomark was designed in a grid system that follows the golden ratio of a perfect square and triangle, to reflect on Qian Hu’s emphasis on self-discipline and excellent service. The iconic mascot , the High-Fin loach has great sentimental value to the farm, and was thus retained from the previous branding but given a new illustration style.The same illustration style is also applied to other fishes to create retail identity graphics.

1 Comment

Leave a Reply