Cakes & Coffee is a chic bakery and coffee retail space based in Buenos Aires, Argentina. The identity was designed by Empatia. The corporate identity is directly derived from the profile of the firm: A small business which deals gourmet cupcakes and prides itself on handmade and simple sweet treats. On our first contact with the client, we get the idea to create a sweet identity message. We build a brand with a combination of a vivid colors and serif typography.