Pegman redesign

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Google Maps asked B-Reel to collaborate on redesigning him and reintroducing him into the product. The result is a plenty of funny Pegman.

The redesign provided an opportunity to align Pegman more closely with current Google aesthetics. In considering Pegman’s role as an ambassador for the brand, It was important that he feel strong as an icon as well as a UI element. We adjusted his proportions to help his readability at small sizes in the product and while making him feel a bit more personable. We decided to keep the triangle on his chest which has become one of his identifiable characteristics.



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