olaf_01 olaf_02 olaf_03 olaf_04 olaf_05 olaf_06 olaf_07Olaf was founded by Italian, American and Mexican producers and investors and establish in the area of Mexico City. The branding was designed by Anagrama, one of the top design agency in Mexico.

Intended for healthy home-cooked family meals, Olaf is Olivarera Italo-Mexicana’s flagship brand of cold-pressed, 100% extra-virgin olive oil. The naming came from research on the etymological origins of the word “olive” and playing with phonetics to give the brand a feeling of family and heritage. Our proposal takes typical Italian visual clichés and simplifies and refreshes them.


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