Vin Grâce

vin-grace-01 vin-grace-02 vin-grace-03 vin-grace-04 vin-grace-05 vin-grace-06After he tried to re-design a beer packaging, Wonchan Lee and his new studio Minimalist worked on a wine packaging. Usually, box wine is synonym of cheap and bad, but the shape and the touch of this aerodynamic packaging sounds reconsider the perception of this range of  wine.

Unlike its popularity, we personally thought the way wine is consumed is and its culture on the table are a bit inconvenient.
vin grâce is a new solution, introducing the whole new wine culture to the market.
Paper-made container is far more lighter than a glass bottle, not to mention easier to carry, cheaper to produce and of course not fragile.



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