This hypnotic branding is a self promotion campaign called “A Conversation Piece” by Freja Hedvall (see also Workshpped). Back from Australia, Freja led a funny campaign to create a more intimate connection with the studios she loves. But firstly, she did a really nice work of typography, using three different font, but with the essential coherence.
The campaign is a conversation through different mediums via a set of post cards sent every week to the design studios. Each card reveals something about me and invites the receiver to reply back and create parts of the content. Listen Up introduces an open Spotify playlist with great working music. Let the playlist grow! Taste This reveals the simplest chocolate cake recipe for a busy afternoon at the office. Share your masterpiece with others via a specific Instagram tag.