Levi’s


levis_01 The Station to Station train parked at Union Station in Pittsburgh, PA. levis_03 levis_04 levis_05 The Station to Station train parked at Union Station in Pittsburgh, PA. levis_07 levis_08levis_10 levis_11

Levi’s just launched his new campaign #MakeOurMark in partnership with the agency AKQA. The latest campaign Go Forth by Wieden+Kennedy quoting Charles Bukowski has already astonished me. The motto of this new campaign is to bring back to life, vintage instruments of creation to connect them to the digital world. People will interact with four artists Cedric Kiefer, Rei Inamoto, Justin Windle and David Kraftsow to create art projects.

There are four tools :
– Graflex Speed Graphic connected to Instagram
– A Gibson ES-125 connected to Soundcloud
– An Underwood n°5 connected to Twitter
– A Bolex B-8 connected to Instagram Video

Not a promoted post ;) Just a great project that deserved to be shared

 

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