Voubelle, is a brazilian clothing brand for young women, they approached Anora Campo to design the brand identity. They established four pillars to distinguish the brand: exclusivity, informality, status and youthfulness.
We studied not only the written structure of some brands but as Indo-European languages, seeking the peculiarities of French, English and Italian. We decided that we would create a new name for the brand. This name does not need to have a specific meaning, but should bring European attributes. The name created, besides attending the briefing and brandcore, has a second meaning that the Portuguese remember the term “to go beautiful”