Bunch is the latest work by Dia, a branding agency based in New-York. They worked with New York restaurateurs to launch the first raw juice store in London. They created the brand name and all identity. The result is fresh and colorful design with a perfect minimalist style.
We wanted to personify each juice flavor and also create a family or Bunch, which is a common term for a cluster or grouping of crops in agriculture, of juices. This personification allows the brand to create unique stories for each juice and the family as a whole. The concept is own-able and limitless. Postcards can be sent from vegetable juices while vacationing on the coast of Spain or Agnes can leave her number on a napkin. We also nod to the origins of the ingredients by graphically illustrating rows of crops and overhead patterns of crop fields.