Grant Spanier is a creative from Minneapolis that I had the luck to meet. He recently launched with some friends, his own studio, LESS Co. He started from scratch this branding, and made a really impressive research to find the perfect combinaison. A example for the documentation and creative paths explored, it’s also a good way to expose to the client that you have done everything to find the right design.
Royal Dodo is a project I undertook for two reasons. First, to show my/LESS Co.‘s capabilities in developing a brand from scratch. And second, to document the creative process. Royal Dodo is a premium vodka brand. The dodo—traditionally a symbol of obsolescence, clumsiness and failure—is redefined and the perception of it is elevated to one of luxury, charm and wit.
Best served chilled.