Fisix

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A cosmetic brand dedicated to sports for men and created  by 4 friends who run marathons together. They couldn’t find a range of cosmetic products that met their needs as sportsmen. The agency Mucho designed the packaging.

We then generated a visual system that differentiates each product by using the lines that appear in courts or limits of sporting fields. By cropping and reinterpreting these lines we created liberating abstract shapes. We utilized a mixture of pastel colours with a dark gray as well as elegant typography in the logo to appeal to both a masculine and feminine audience.

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