The Good Store is an experiment for Good by Victoria Herrera (Team Leader), Fred Carriedo (see also Transform), Jessica Giboin and Ihan Huang. He created different branding that cover a large variety of topics but always with a perfect execution, but also few déjà vue.
Create an entirely new retail store and extensive product line. Consider what your company provides: location, architecture, etc.SOLUTION
As designers, it has become our job to think about what we consume, use and design, so I reached for my favorite magazine, GOOD, for the answer.GOOD Worldwide, LLC. is a media platform that promotes, connects, and reports on individuals, businesses, and non-profits “pushing the world forward.” GOOD produces a website (GOOD.is), a quarterly magazine, online videos, and events highlighting examples of what is sustainable, prosperous, productive, creative, and equitable.The content covers a variety of topics, including the environment, education, urban planning, design, food, politics, culture, lifestyle, technology, sex and health. It seems that the next step for GOOD is to open a branch of stores that only sell products with the same concept and goal: to push the world forward.